The Vancouver Whitecaps are a Canadian professional Football club. They used Laylo as a part of an omni channel marketing effort promoting 2024 Season Ticket packages.
Season Membership Giveaway
🎲 The Whitecaps made a drop page where fans could enter their phone number for a chance to win two season ticket memberships. They also added the giveaway drop link to their Link In Bio on Instagram, on Twitter, via email, and more.
Collecting Sign Ups
💡 Then they used Laylo’s IG integration and posted multiple stories inviting their 170k followers to reply with “2024” for a chance to win.
🐦 Over the next couple of weeks they sent entertaining Tweets with the link to their giveaway drop.
👇 Check out the Whitecap’s IG story including a player’s call out for fans to respond with the Instagram Automated DM keyword!
The Drop
🏆 Even though there were only two memberships for the taking, everyone who signed up also got a link with details on buying a season membership. Just in case they didn’t win.
The Drop
🏆 Even though there were only two memberships for the taking, everyone who signed up also got a link with details on buying a season membership. Just in case they didn’t win.
